The Armoury is our flagship store and located below the podium at the West side of Emirates Stadium close to Holloway road. It features the full range of adidas kit, adidas Training Wear, Arsenal fashion and merchandise for men, women and children. An extensive personalisation area allows fans to create their own bespoke items, and the shirt printing area enables fans to add their hero’s name or their own name and number on the back of their shirt. For added convenience, the till system allows shoppers to place an order in-store on a matchday and get it delivered to their chosen address. Customers heading into the store will be able to see a host of exciting digital content on the in-store large screens and experience the thrill of a match day by sitting in Mikel Arteta’s touchline chair and sampling the smell of freshly-cut grass in the stadium themed change rooms. Please note the Emirates Stadium Tour begins and finishes inside The Armoury store.