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The Hale End Collection

Bukayo Saka, Emile Smith-Rowe, Jack Wilshere – these are some of the names developed by our Hale End academy from young hopefuls to full international footballers and stars of the Arsenal first team.

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This year, we have been inspired by the Hale End process of finding young & talented individuals, training and mentoring them to develop their skillset, before giving them the platform to succeed.

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Introducing the Hale End Collection, created by Naomi Brady, a young designer ready to make her mark on the fashion world and a big Arsenal supporter to match.


This 10-piece streetwear collection takes inspiration from the colours, shapes and sounds of the famous academy, with a light teal thread running through the collection, shapes from set-piece mannequins across the hoodie & t-shirts and messaging from the coaches to inspire the next generation of talent – Enjoy The Journey, Ignore The Noise, Always Forward.


Bukayo Saka, the first to wear the collection, said: “I am so proud to be part of the fabric of Hale End. So many Strong Young Gunners have come through our academy and I look back on my time there with pride and many happy memories.

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“I love that we’re celebrating Hale End with this amazing new collection, and it’s fantastic to see the club supporting creative Arsenal supporters to bring this to life. We have such a strong connection with our supporters, and we hope they love this collection as much as we do.”

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100% Official Merchandise

Show your pride, support directly!

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Worldwide delivery

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10% members discount

Discount applied on eligible products